Marawan El-Asfahani is a visionary entrepreneur and creative strategist with a proven track record of shaping Canada’s design and marketing landscape.

As the co-founder of Oxygen Design Agency, he collaborated with global brands such as Nike, Microsoft, LCBO, Stolichnaya Vodka, The Hospital for Sick Children, Munich RE, and Xstrata Nickel, delivering impactful design solutions.

In 2013, Marawan spearheaded a landmark merger between Oxygen Design Agency, Apparatus Inc., and Amoeba Corp., forming Jacknife—one of Canada’s most significant and revered design firms. This bold move redefined the industry, creating a powerhouse agency known for its strategic creativity and influence.

As the founder of Bobby Sugar, a creative industry management strategy consultancy, Marawan focuses on growth, optimizing operations, and building exit strategies for businesses. His expertise in lead generation and content development has driven success for B2B brands such as Thomson Reuters, Constellation NewEnergy, and Weekendtrips.com, helping them scale and navigate critical transitions.

Recognized for his innovative approach, Fast Company named Marawan one of the most forward-thinking minds in design. He was invited to speak at their Innovation Summit in New York City, sharing the stage with industry icons, including Goop founder Gwyneth Paltrow, Dwayne “The Rock” Johnson, Bill Nye, and Barbara Bush.

With a career dedicated to pushing creative boundaries, Marawan continues to lead transformative projects, guiding businesses at the intersection of design, strategy, and sustainable growth.